App Store Optimization Specialist in Bulgaria

Job Purpose   As the ASO Specialist, you will be responsible for research, results analysis, store visibility optimization, search engine position and organic mobile user acquisition of the companys applications through distribution in Apple App Store, Google Play Store and other Android stores. Working closely with the Senior ASO and User Acquisition Manager, the ideal candidate will be inputting into and executing the App Store Optimisation strategy for all Stars Group gaming apps.   Key Responsibilities   • Keyword research for all verticals • Keyword optimisation and analysis to improve store visibility • Creation and localisation of all content for store pages (visual assets, descriptions, app names etc) • Drive constant testing (A/B testing) • Assisting with ASO campaign management • Reporting on ASO results (rankings, conversion etc) • Research of latest ASO trends Skills and Capabilities   Essential   • 1-2 years of professional experience working with user acquisition for mobile gaming or games applications and • High level of English (Advanced) • Analytical and proactive approach with data-driven mindset • Organized, detail-oriented with good communication skills • Team player with great motivation and willing to learn Desirable   • Knowledge of ASO tools, such as AppAnnie, Sensor Tower • Strong understanding of the gambling and gaming sector • A good level in another major European language • Knowledge of SEO Our Values   • Focus on the customer • Work as a team • Strive for excellence • Have courage • Show passion The Incentives   The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and also like to throw in a discretionary annual performance bonus. In addition, we provide advice and financial relocation assistance to those moving to Bulgaria.   We offer health and dental insurance for you, your partner and your children (if you all live at the same address). In addition, you are entitled to a personal allowance interest which encourages our employees to upskill themselves or pursuit a hobby. A baby bounty is offered to our employees as well, granting 1000 BGN upon the birth of a child.   Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career. In the office there is always free fresh fruit, snacks and drinks. In addition, we contribute a certain amount to the transportation and lunch expenses of our employees.   Our employees can always enrol to our sports program, and in terms of relaxation we have a playroom, including a PlayStation and a pool table. Our social team organise great events; including our sensational summer and Christmas parties.   The Company   The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands.  Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the worlds largest publicly listed online gaming companies. This role is in the Groups Bulgaria service office in the Performance Marketing department.

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